Newspaper advertising sales dropped in every category last year.
Also declining was online revenue, which had grown for the previous four years, but by only 1.8%. That means online was still up 56% since 2003.
Here are two charts showing print and online ad sales.
U.S. newspaper advertising sales (source:NAA)
It is good to see the growth in online, but note that the declining chart above it is 10 times bigger. Obviously aggregate sales are affected by the availability and supply of media in given markets, but it shows how much space online would have to make up to support similar operations.
By going online, just cutting printing costs won’t make up that difference.